Mister Softee wanted to create a mobile application that will allow anyone to see, in real-time, where a truck is, where it is going, and how close it is to them. Customers will potentially never miss their favorite ice cream truck again. They can track where a truck is and receive notifications when one is nearby. Trucks will be using geolocation technology with beacon integration and connect to users at home or on the go.
The mobile application also provides a localized menu for each region that Mister Softee serves. Customers have the chance to pick out which menu items they want in advance. The mix of these two incredible functionalities means that Mister Softee franchises can see an increase in revenue from more informed customers. Furthermore, franchises will enjoy a quicker turnaround at each location since customers will be better prepared to order.